Wakuli

Coffee startup Wakuli was disrupting the coffee industry. But while doing so, they lost track of what their brand was all about. With so much to tell, they needed a sharp brand strategy and an even sharper line to communicate the essence of the brand. 

Role: Creative Director
Agency: Wayne Parker Kent

Wakuli is good for farmers, great for beans and even better for the planet and your tastebuds. Quite a lot to talk about. But what's the essence? We've created a brand strategy, including a brand personality that gave Wakuli character and direction. All summed up in the new tagline:

No Bullshit. Real Good Coffee.

Contact &
Information

Email: gerbenvanderrijt@gmail.com
Socials: LinkedIn, Instagram