Wakuli
Coffee startup Wakuli was disrupting the coffee industry. But while doing so, they lost track of what their brand was all about. With so much to tell, they needed a sharp brand strategy and an even sharper line to communicate the essence of the brand.
Role: Creative Director
Agency: Wayne Parker Kent
Wakuli is good for farmers, great for beans and even better for the planet and your tastebuds. Quite a lot to talk about. But what's the essence? We've created a brand strategy, including a brand personality that gave Wakuli character and direction. All summed up in the new tagline:
No Bullshit. Real Good Coffee.
Contact &
Information
Email: gerbenvanderrijt@gmail.com
Socials: LinkedIn, Instagram